What Is Business Administration Major in Marketing Management

Welcome to Landon Undergraduate School of Business, one of the best business schools in Florida and the country. Students working towards a business degree gain skills that enable them to: Analyze a company`s marketing strategy and identify appropriate and inappropriate marketing alternatives. Due to the broader orientation of a general degree in business administration, graduates have the working knowledge to enter a variety of business environments. However, business degrees often allow students to choose a specialization, which gives them additional insight into a particular field of business and possibly a competitive advantage based on their career goals. Typical specializations include finance, marketing, entrepreneurship, and project management. To help you do your best during this time of unusual stress and change, we are offering a new assessment option called Emergency Pass/Fail. Emergency Pass/Fail Scores (EP/EF). In the event of a major emergency on campus, the Dean may approve the terms of use of these grades only for bachelor`s degree programs. A degree in Marketing provides students with a solid understanding of business activities under the umbrella of marketing – from identifying and selecting target markets, to developing, pricing, placing and promoting goods and services, to managing relationships between business partners and their customers. Because marketing degrees are often considered part of the overall study of economics, graduates with a bachelor`s degree in marketing often also have career opportunities in a variety of different public and private companies, including, but not limited to, positions such as: With a broad business knowledge base and expertise in analyzing a market, A business degree can lead to career opportunities both in private as well as in the public affairs sector, government positions or the opportunity to start a personal business. In a survey of NACE members, 59.7% said they would be willing to hire a candidate with a degree in business administration. Students should consult with their senior advisor before choosing the EP/EF grade.

The course also focuses on the strategic marketing issues that marketers evaluate before the results are presented to their leaders. By learning to be an effective marketer and manager, you`ll learn how to meet the demands of competitors, government, and broader social issues. Concepts and theories discussed include sales management, branding, sales, e-commerce, franchising, retail, information technology, and corporate social responsibility. The National Center for Education Statistics (NCES) reports** that bachelor`s degrees in economics were the most frequently awarded in 2015, with more than 363,000 students. However, this figure takes into account related degrees such as business administration, management, and marketing. To help you determine the field of study you want to pursue, we`ll focus on the similarities and differences between a marketing degree and a business administration degree – two popular topics offered by many colleges. With a Bachelor of Business Administration in Marketing, you will learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate prices, and interpret market research. You will gain a solid understanding of all business activities under the umbrella of marketing – from identifying and selecting target markets to developing, pricing, placing and promoting goods and services, to managing relationships between business partners and their customers. Graduates will be prepared to pursue careers in sales, advertising, sales and logistics, as well as in international marketing.

In addition to learning some of the core business topics such as accounting, economics, and management, a marketing degree will broaden a student`s understanding of how to bridge the gap between a company and its potential customers. A marketing degree not only focuses on a company`s internal operations, but aims to provide students with the skills they need to build and maintain relationships with customers. If you`re still not sure which degree is right for you, perform a SWOT analysis of your options. A strategic analysis tool, a SWOT analysis, is a common way for companies and businesses to look at a business situation. A SWOT analysis, an acronym for strengths, weaknesses, opportunities, and threats, can help you clearly describe the pros and cons of a situation, allowing you to make a more informed decision. Identify elements of professional image, attitude and business ethics. Our BSBA degree in Marketing focuses on all essential marketing activities, from planning a company`s products and services to pricing, advertising and customer sales. A grade of “C” or higher is required in all pre-foundation business courses. A Bachelor of Business Administration is the more comprehensive of the two degrees and focuses on developing a range of professional skills that students can use throughout their careers in a variety of industries and situations.

Major areas of study include project management, critical thinking, and leadership. The BSBA in Marketing Management is a four-year program designed to equip students with effective knowledge and skills for marketing and sales strategies. how a company determines which product or service to sell, how customers and markets are differentiated into demographics, and how to reach them. When Sahila started her summer internship in wealth management at Wells Fargo, she was nervous. As a marketing student, she had never worked in finance before and had doubts about how she would adapt to an unknown field. She quickly realized that her business background at Pacific – and her unique perspective as a first-generation Pakistani-American student – allowed her to think outside the box and make a valuable contribution to the company. Because it`s often categorized in the college economics department, it can seem confusing to understand how a marketing degree differs from a business degree. Basically, a marketing degree focuses on one area of business study throughout the course load, so students who are familiar with the particular field they want to enter have the opportunity to focus on the skills they are interested in. With a major in Marketing Management, you will learn how to conduct effective market research and analyze data, manage promotional activities and formulate brand strategies, use theories of consumer behavior to better connect with consumers, develop new products, from ideation to implementation, and to formulate effective digital communication strategies. You will work to solve practical business problems while improving your teamwork and leadership skills through experiential projects. Other employment options can be found in investment banking, small business management or by completing a master`s degree.

With a 32% increase in study rates for bachelor`s degrees in economics* between the 2004-2005 and 2014-2015 school years, it is not surprising that interest in this field of study is so great. But as more and more students begin to explore business opportunities, the question arises, “Which business degree is right for me?” Marketing is fundamental for all for-profit and non-profit organizations. From connecting with your client to competing in a global marketplace, a marketing degree opens up a wide range of career opportunities for students that apply to any industry. History of the United States to 1877 OR POLS 101 U.S. National Government Calculate retail prices based on cost and profit estimates. In the case of mandatory internships that cannot be completed remotely, funding ministries develop appropriate substitutions, including independent studies based on projects or research. Students can choose EP/EF conversions on a course basis. In such a choice, the letter grades of C- or higher are converted into a successful EP grade; Varieties D+ or lower are converted to EF. .